Five years ago, we realised there was a source of data that was little used and we realised that by developing a system to tap into that data source we could help hundreds of like minded companies get access to a marketing stream that meet certain companies requirements. That stream is newly formed companies.
Certain services are inextricably linked with newly formed or recently formed companies. Whilst many services can be targeted to companies in general, there are some, where if you don’t get in at first base, you may lose the possibility of selling to that potential customer or prospect.
If you provide internet hosting services, including domain name registration and web site design, you want to contact a customer when you know they haven’t yet got round to getting a website or domain because they’ve only just started their company. Telephony services, whether that’s VoIP or physical land lines, mobiles etc are ideally targeted at recently formed companies. If you offer hot desking services, virtual offices, physical offices, getting a recently formed company interested is an ideal solution. Likewise accountants. Once a company is newly registered, you can be sure they are going to be interested in accounting services